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pure grips

 

Pure Grips engaged my consulting services for social media strategy development for organic and paid campaigns. I worked closely with their in-house team on tactics and execution. I also provided guidance during a website relaunch and helped establish the foundation of an influencer marketing program for the sports brand.

 
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project overview


Goals

  • Brand awareness

  • Social media engagement

  • Transactions (sales conversions)

Tactics

  • Key message development

  • Paid and organic social media strategy development

  • Paid social media advertising campaign management

  • Influencer marketing strategy development and training

  • Consulting on website redevelopment project

 
 

the results

 
  • Created and managed social media marketing strategy that aligned with brand voice.

  • Sales volume increased over 100% following first month of social media channel revamp.

 
 
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I worked with Pure Grips in 2018.