Marilyn Monroe Spas

 

Digital marketing, branding and PR campaign launch including social media, email marketing and brand ambassador program development.

At a pivotal time for the brand, Marilyn Monroe Spas was looking for help growing brand awareness in Florida and throughout the United States. This was a fundamental need for the organization to launch their franchise business model and grow their brand footprint. Serendipit Consulting helped Marilyn Monroe Spas build brand recognition in their active Florida markets through social media marketing, advertising, email marketing and public relations.

 
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project overview


Goals

  • Brand awareness

  • Social media channel growth and engagement improvement

  • In-store sales/ promotion redemptions

Tactics

  • Promotion calendar development for in-store offerings and brand ambassador program.

  • Paid and organic social media strategy development

  • Managed team developing social media content

  • Grassroots brand ambassador program

  • Email marketing

  • Event planning and management with marketing support before, during and following event(s)

 
 

the results

 
  • 15% increase in engagement via social media channels including Facebook and Pinterest.

  • Developed and implemented brand ambassador program, resulting in community partnerships with relevant brands in community.

  • 20% increase in bookings from email marketing within first 60 days of campaign.

 
 
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Social Media Engagement and Brand Ambassador Program - Marketing Consultant Services
Social Media Management for Spa Marilyn Monroe Spas
Marketing Results for Spas and Businesses - Email Marketing Campaigns
 
 
 
Mailchimp Email Campaigns - Email Campaigns for Beauty and Spa Brands
 
Marketing and Email Campaigns for Marilyn Monroe Spas
 
 

I worked with Marilyn Monroe Spas on behalf of Serendipit Consulting from 2014 – 2015.