Lead generation (store and customer signups)
Transactions (sales conversions)
Key message development
Paid and organic social media strategy development
Paid social media advertising campaign management
Social media advertising campaign strategy and management for Facebook, Instagram, Snapchat and Twitter
Influencer marketing strategy and management
Public relations strategy and management
Community and partner outreach and engagement
Developed and executed multi-platform, evergreen social media strategy resulting in 34% online traffic growth in first four months with an 11% increase in sales.
Managed multi-platform social media branding overhaul resulting in 476% online traffic growth from new users YoY.
Decreased acquisition costs by more than 30% on social media advertising campaigns in first three months.
60% conversion rate on national grassroots outreach strategy for SHIFT10.
90% increase MoM on Facebook lead generation campaigns.
I worked with Scott’s Marketplace from 2015 – 2018.