Cart 0
 

Scott’s marketplace

 

Scott’s Marketplace brought me on board to manage social media strategy and management for their organic and paid national marketing campaigns. I also led public relations efforts for the startup brand.

 
Artboard 89.png
 
 

project overview


Goals

  • Brand awareness

  • Lead generation (store and customer signups)

  • Transactions (sales conversions)

Tactics

  • Key message development

  • Paid and organic social media strategy development

  • Paid social media advertising campaign management

  • Social media advertising campaign strategy and management for Facebook, Instagram, Snapchat and Twitter

  • Influencer marketing strategy and management

  • Public relations strategy and management

  • Community and partner outreach and engagement

 
 
 

the results

 
  • Developed and executed multi-platform, evergreen social media strategy resulting in 34% online traffic growth in first four months with an 11% increase in sales.

  • Managed multi-platform social media branding overhaul resulting in 476% online traffic growth from new users YoY.

  • Decreased acquisition costs by more than 30% on social media advertising campaigns in first three months.

 
  • 60% conversion rate on national grassroots outreach strategy for SHIFT10.

  • 90% increase MoM on Facebook lead generation campaigns.

 
 
Artboard 89.png
 
Social Media Management - Social Media Ad Buying.png
National Grassroots Marketing Campaign - Marketing and Online Digital Buying.png
 
 

I worked with Scott’s Marketplace from 2015 – 2018.