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SHIFT10

 

Grassroots brand and PR campaign launch including social media strategy and outreach with national results.


SHIFT10 was part social good movement, part public relations campaign for Scott’s Marketplace. I saw this project through from concept, to branding and launch.

 
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project overview


Goals

  • Brand and messaging development

  • Brand awareness

  • Pledge signups and/or partnerships (conversions)

Tactics

  • Key message development

  • Brand creation

  • Paid and organic social media strategy development

  • Social media advertising campaign strategy and management for Facebook, Instagram, Snapchat and Twitter

  • Influencer marketing strategy and management

  • Public relations strategy and management

  • Email marketing

  • Community and partner outreach and engagement

 
 

the results

 
  • 50% online traffic growth YoY from organic and paid social media campaign execution.

  • 53% media conversion rate from brand awareness campaign (PR and social media efforts)

  • 35 media hits across regional markets

  • Social media platform growth including 322% increase YoY on Facebook, 43.5% increase YoY on Instagram and 124% increase YoY on Twitter.

 
 
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